Small things

Last week, my friend Antonio and I had some fun.

We were starting to flirt with the idea of building a Chrome extension to add new features for Type12. We never delved into the weeds of chrome extensions before, and we wanted to start with something that wasn't too complex.

"Maybe we could build this as a simple start." So, he sent me the link to this Alex's tweet.

Sounds like a good start.

Out of 500 million tweets per day, what are the odds that you actually turn one into an actual product? Pretty low. We built it.

How it works

It's pretty straightforward.

Install the chrome extension, and signup with your work email.

Forward the link to your teammates (via emails, Slack, whatever).

Tell them to install the chrome extension and to signup with their work emails.

We add users with the same email domains under the same company. No need to send hundreds of invites.

When you add a new announcement, this will be shown in all your team members' 'new tab'.

We see this as a lightweight way to:

  1. Replace company emails with no replies
  2. Replace easily to forget Slack channel messages
  3. Avoid useless overhead in learning and using a new product built around docs
  4. Maintain a goal-oriented mindset and a vivid strong sense of purpose over time

Simple as that.


This is something small. We are exploring how this can become something big. Bigger than a chrome extension, bigger than a tweet.

Over the next few weeks, we are going to be writing about the more interesting aspects to Sametab. For now, I want to talk about the motivations and the underlying ideas behind it.

Most products out there won't look the same in 100 years from now.

  • Amazon won't look like an e-commerce for everything.
  • Facebook won't look like a directory for people.
  • Airbnb won't look like booking website for homes.
  • Dropbox won't look like a file sharing company.

In those companies, the thing that will endure for 100 years, is the culture. The culture is what creates the foundation for all future innovation.

If you break the culture, you break the machine that creates your products.

When companies are small the culture is easy to create, to foster and to maintain. Core values are easy to share. Communications and alignment flow. Sense of purpose is ubiquitous.

It's always easy to know who we are, what we do, and why it matters.

When companies grow and go remote this changes. They need to be very intentional in all these things.

Otherwise, communications and alignments won't happen and people won't uphold the core values in everything they do. There has to be a strong deliberate intention. Everyone can break up the values, and fuck up the culture. It's very easy to screw up your culture, and it's monumentally hard to repair.

The motivation for developing Sametab is to create a place for enabling the individuals of an organization and helping them understand who they are, what we’re doing, and why it matters.

Ultimately this is an attempt to help companies develop, and preserve their culture over time.

Thanks to Antonio for reading a draft of this.